When making a website for your business, there are lots of different things you’ll need to consider before you get creating. One of the most important things to think about is your domain name. This will be your new website address but, it is more than just that, it becomes your new online identity, so it isn’t a quick decision to make.
If you’ve never had to choose a domain name before and you’re looking for some advice to help ensure you make the right decision, keep reading today. JustHostMe’s team have put together a list of things you should keep in mind when choosing your new domain name and, when using the list below you can trust that you will be proud to give out your new website address.
Ensure that it reflects your brand
Simply put, your domain name needs to match your brand identity and your company name as much as possible. If you choose something completely different you are only going to confuse your clients and you can guarantee that it won’t have the effect you’d hoped for. Ensure that the domain name you choose is all-encompassing of your business.
Make it memorable
You want to do all you can to make sure that people are able to easily remember your domain name, and the best way to do this is to make it as short as possible, easy to read and say, and also relevant to your business. Ideally, keep things simple, try to avoid numbers, slang words and hyphens or anything else that may prevent your clients from being able to correctly type in your domain first time.
Consider how words run into each other
As you are probably aware, domain names don’t have any spaces and this can sometimes lead to confusion when reading the domain as one. It isn’t uncommon for this factor not to be considered and domain names are then read in ways which weren’t intended. This can sometimes backfire on your business, so it is important to analyse any names written without spaces before they are chosen.
Pick the best extension
There are a few different domain extensions that you can choose from, for example; .com, .net, .biz, .info etc.. However, these days .com is still by far the most common and popular for businesses, it also the easiest to remember. Ideally, you should try to get your domain name with .com and if this isn’t available then, you may want to try a new name rather than a different extension.
Cross-reference with social media usernames
When deciding on a domain name, it is important to look at the bigger picture. With social media now playing a huge role in digital marketing, you will want to ensure that you can get the same name or something incredibly similar to a social media username. There is no denying that ensuring your name is the same on all platforms has numerous benefits, and it simply just makes sense.
Research for copyright and trademark
This is one of the most important things to do when choosing a domain name. To ensure that you avoid any potential legal issues you should check that the name you’re interested in isn’t trademarked, copyrighted or already being used by another company. If you ever have any confusion in this regard it is so important to seek advice from a professional, this will save you both time and money in the long run.
Choosing the best domain name for your business
When bearing in mind everything mentioned above, you can confidently choose a domain name that perfectly reflects your company and gives off the best first impression to potential clients. Whilst you do have the ability to change your domain at a later date it goes without saying that it is much more beneficial to take the time to choose a name carefully in the first place.
If you have any questions at all about domain names, or how the whole process of finding and buying a domain name or registering a domain name works, please don’t hesitate to contact JustHostMe today. As a trustworthy UK web hosting company, we are the best people to reach out too and our team will gladly assist you in any way they can. You can rest assured that we will do all we can to help you find the perfect domain name for your business.
Wednesday, April 15, 2020